The ideal user experience in e-commerce is becoming more and more visual, social, and mobile.
With these features, the experience has improved for customers, but become more complicated for business owners as they try to keep up with all the changes and developments in the field of e-commerce.
If you’re an e-commerce business owner, you may always be on the lookout for ways to drive profits to your store. Some strategies work while others don’t.
Finding what does and doesn’t work can be painstakingly tiring. We’ve gathered some key tips on how to improve your e-commerce business profits for long-term success.
Improving your site’s profits should be divided into three stages: usability, visibility, and conversions.
Increase Your Website’s Usability
1. Utilize Amazing Photos Of Your Products and Services
This may sound like a no-brainer to you. However, you’d be surprised how much an image can affect your buyers.
A lot of people neglect this simple strategy, and they learn at a high price that it can be the difference between earning and losing money.
You don’t need to hire an expensive photographer to get a beautiful photograph. But you do need to invest time and effort into taking images of your particular services and products. You can take:
- High-level view shots
- Close up and well-detailed shots
- Front view, back view, and side view shots
- For even more detailed guide to online product photography check out this post
Make sure to employ a consistent look on all of your photographs.
2. Group Your Products and Services
Putting all of your products and services in different categories on your site can be beneficial to your users’ overall experience.
Put your products and services in different categories based on their uses and the services and products often used with them. You should categorize your site into high-level categories, and then divide each group into subcategories that fit within them.
Categorizing is basically designing your website to ensure that your customers have an enjoyable experience while they’re shopping.
3. Ensure That Your Site Can Be Navigated Easily
Make sure that your website’s structure is arranged in a way that’s easy for your visitors and search engines to navigate.
The main point of an organized site is to ensure that every time your customers visit, it’s easy for them to reach their destination or goal, and it’s easy for them to discover other related products and services.
Having a sitemap of your site’s structure can assist search engines such as Google to draft your site’s organization better. This is essential when it comes to your site’s visibility within search rankings since usability is one of the elements that’s considered when ranking websites.
4. Give Your Clients A One Of A Kind Service
It’s difficult to stand out from your competition nowadays since there are a lot of choices for consumers.
However, world-class customer service can blow your competitors away. You can stand out by:
- Being available 24/7
- Being available for email and phone support
- Having helpful staff
- Providing your clients support before, during, and after your client’s purchase
Increase Your Site’s Visibility
1. Boost Your Site’s Ranking for Search Engines
Search engines aim to aid people in finding information by giving them quality results from their searches.
Some approved ways of approaching Search Engine Optimization (SEO) for an e-commerce business are to:
- Have a well-structured site
- Continually make new content for your blog
- Optimize your site’s SEO with appropriate titles and descriptions
Doing this can ensure that your site works well for your visitors and search engines.
2. Utilize Pay-Per-Click Advertising to Work Hand-in-Hand With SEO Efforts
Pay per click advertising is the same as search engine optimization; the only difference is that you pay for it.
It exists at the uppermost part of search results for groups of keyword that you specify at the start of the campaign. It can complement your SEO efforts, since it brings results in the short-term, while SEO produce results in the long-term.
3. Adopt a Social Media Campaign to Connect With People
Social media is one of the most effective ways to grab your audience’s attention.
It lets you share content and interact with clients. However, at times it can be overwhelming for you since you have to pay attention to a lot of platforms while continually updating them.
If you’re having difficulties in dealing with social media, you can focus on:
- Interaction
- Customer service
- Promoting your products and services
You can use social media platforms such as Twitter and Facebook to promote your content, services, and products. You can utilize them to offer your clients support and to interact with them by hearing what they have to say.
4. Email Marketing Increases
Increase the number of email subscribers you have by offering values and specials to your loyal customers that are only available within email.
You can offer exclusives such as:
- Sales
- Discounts
- Specials
- Content available only on email
You should remember to incorporate various ways of messaging to avoid repetition.
Having an influential email list is essential in ensuring a continuous growth of your business, since you may convert the people in your list into customers and repeat customers.
Increase Your Site’s Conversions
1. Test Out Your Websites
Most business owners build their website according to what they think their clients want to see.
However, the best thing to do is to analyze your clients’ behavior. Comparing at least two versions of your web pages will help you understand which features can attract more clients.
You should frequently test your website’s landing pages by doing the following:
- Start by checking one page at a time
- Determine if there’s a difference that’s actionable
- Make sure to stick to one measure in determining success
2. Focus on Your Marketing Copy
After you’ve conducted tests on your website, you must choose which copy you utilize.
The copy that you should use all throughout your site is writing that indicates your company’s voice and inspires your users to take actions like buying items, liking your brand, etc.
Copy that leads to high conversion rates (purchases, shopping cart items, etc.) will:
- Reflect your site’s voice and tone of your brand
- Highlight the benefits of using your products and services
- Feature the uniqueness of your content
For you to make sure that your site utilizes cohesive copy, you should incorporate the same tone and voice on your:
- Landing pages
- Product pages
- Email marketing campaigns
- Social media posts
- Anywhere you post content
Always make sure to ask yourself if the copy you’re utilizing is giving a valuable and accurate message to your visitors.
Your Bottom Line
Your e-commerce business is up and running, and now you’re raking in the results of your efforts.
Congratulations! If you think that you can keep earning without optimizing your online store, then you’re wrong. Using the tips we’ve given above, you’ll be boosting your site’s sales and earning more money than you’ve ever received before.
Just remember to continue to increase your website’s usability, visibility, and conversions.
Some of the tips presented in this article might require you to shell out a large amount of money and this can be a problem especially if your business is still starting. But all is not lost as Loan Base can help you with this dilemma.
Jordan Richardson
Jordan is a professional mortgage broker and business expert who specializes in loans and other key areas of business. Jordan works hard to research and find the best business solutions for clients to ensure the very best results. In his spare time he enjoys spending time with his family and friends.
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