We live in the age of constantly growing ecommerce.
To stay afloat in the market and reach your business goals, you need to produce innovative solutions.
Here is the list of the most innovative and original ecommerce brands of this year.
1. Wayfair
This company is already popular and it continues growing.
It has a huge product range with millions of different items and it made the choice more difficult for customers. It solved this problem by separating its range into several brands. It also created a website for each of these brands.
To become one of the most innovative ecommerce companies, Wayfair has also developed a fast and convenient logistics system. By shipping items from suppliers to consumers, it reduces the costs and increases the quality of delivery.
In this year, the company is oriented on the international market.
2. Dutil.
This company tries to ruin gender barriers and provide its goods to all categories of customers.
It produces a wide range of unisex war and increases its number of customers. It makes online shopping less concentrated on gender differences, customers also like its website for its convenient and useful functionality.
It meets almost all their needs and helps them choose desired denim wear right on the website.
3. Think Crucial
This company is notable for its usage of multi-channel selling.
If you use more channels, you get more ways to advertise and sell your goods. This is what Think Crucial does – it sells its products on many different marketplaces, including Overstock, eBay, Sears, and others.
It requires a special approach for each of platforms and the company found this approach as well. The story of Think Crucial shows how selling in many channels can increase your profit and give you more opportunities for your business, and top Ecommerce companies can use this example.
4. Hollar
It is another company with an unusual approach to selling.
It has a minimum order value and persuades clients to buy more items to get the best results with trying to keep prices as low as possible. It also has an esthetical website that contrasts with many other online or traditional shops.
It is oriented to young customers with children, who like original solutions. It doesn’t have a complex and fast logistics system and delivery could take many days but it is necessary for keeping their prices lower than in other shops.
5. Knoxlabs
The splash page is a web page that customers see for a few seconds.
It is shown before they are taken to the main website. It could have a very simple content and clients don’t usually pay much attention to such pages. However, there is the company that used splash pages to advertise its goods.
By creating an esthetical and exciting splash page, Knoxlabs grabbed the attention of many customers who are interested in VR solutions. This way of sales caused the rapid growth of the popularity of this brand. It lets Knoxlabs sell a lot of items in a short period.
6. Everytable
Many people use to think that food can be either cheap and unhealthy or expensive and good.
Everytable tries to solve this problem and make the good food cheap for everyone. It developed a way to reduce the costs of cooking the usual restaurant food, and this is the way to buy food from fresh products fast in small storefronts.
Most of the customers don’t need to choose between cheap and healthy food. They will know about a network that sells healthy food for cheap prices.
7. Harry’s
Marketers know that the positive feedback about the brand from its customers persuades other customers to like this company.
However, it is not an easy task to make other people say their opinion and hare it with their friends so Harry’s decided to create a referral program and gamify it to make more interesting for clients. The more friends you invite the better prizes you get.
People consider the referral program a game and they’re involved in it by inviting much more their friends than usual.
8. Magnolia Market
Many brands just start using AR technologies.
Most of the companies and customers still don’t have much experience in using AR tools and devices. However, Magnolia Market is using such technologies right now.
The official app of this brand allows customers to choose and buy goods with using AR and other modern trends. You are able to see how the products of this company look like.
It is similar to playing popular Pokemon Go game. It lets customers understand better what they can buy and see how it will look like in different rooms.
9. Netflix
This streaming service is growing fast and also causes the growth of other such services.
Companies that produce TV content pay more and more attention to the web platform. The success of Netflix let us consider how the TV industry is going to change and how this company will find its place among the largest ecommerce companies.
For now, Netflix has a wide range of popular shows and series. With every year, this number increases. If we look at the ratings of series, many shows have better quality than most of the content on usual TV.
This company keeps implementing the most innovative solutions in its business.
10. Uber
It continues growing and becoming a standard for taxi services, it also runs additional services in specific regions, such as delivery of goods.
Now Uber tries to obtain more innovative technologies and changes the concept of taxi services, and the apps of this company are increasing in their popularity. With each update of these apps, they bring more and more functionality and convenience for users. It is necessary to keep growing with increasing the number of customers.
Conclusion
Of course, such giants as Amazon, Google, Microsoft, and others are still leaders and the best E commerce companies. However, we hear about them almost every day and it is interesting to learn about smaller companies that also use innovative solutions.
There are no constant things in the ecommerce market. With time, many other companies will rise rapidly if they use innovative technologies. That is why you should always spend time to check the current ecommerce trends.
Emily Watts is a marketing specialist with a Ph.D. degree. She is experienced in writing articles and academic custom essays at https://customwriting.com/write-my-essay about advertisement and marketing. Emily works for a writing service for several years so she know how to present her thoughts on paper and works with different topics.
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